Blog Post by BetterBriefs
BetterBriefs< 1 min read
Poor evaluation practices hold great ideas back.
Start ReadingBetterBriefs< 1 min read
The fastest way to kill an idea
The fastest way to kill an idea is to add another one. Strong ideas aren’t rejected ...
Start Reading
BetterBriefs< 1 min read
How to set objectives in briefs for better marketing results
Most marketing briefs fail at the first step because of unclear objectives. Without them, ...
Start Reading
BetterBriefs5 min read
The most important components in marketing briefs
CARTOON 1 of 5 This is the first in a series of five cartoons created especially for us ...
Start Reading
BetterBriefs< 1 min read
Why poor briefing is a waste of time, energy and resource
With one-third of marketing budgets wasted due to poor briefing, a recent survey reveals ...
Start Reading
BetterBriefs< 1 min read
Marketoonist on types of creative briefs
Veteran agency planners Matt Davies and Pieter-Paul von Weiler released a study this week ...
Start Reading