---
title: BetterBriefs - Resources - Publications - Compendium
description: BetterBriefs' compendium 'The issues with briefs and how to make them better' with Tom Fishburne, Mark Ritson, Peter Field, Daryl Fielding & James Hurman.
---

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# The issues with briefs and how to *make them better*

#### A collection of  ideas from BetterBriefs in partnership with Tom Fishburne and the IPA featuring contributions from top marketing thinkers

##### What matters is a clear hierarchy of manageable number of focused and related objectives

*Peter Field*Fellow of the Institute of Practitioners in Advertising

Peter Field and Wiemer Snijders share their thinking on objective setting in [this article for Mi3](https://www.mi-3.com.au/27-07-2023/objectives-are-most-important-components-marketing-briefs-marketoonist-peter-field-and) featuring the launch of the Compendium.

###### If you'd like a copy, please fill out the form below and we'll get it over to your inbox, pronto.

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