---
title: BetterBriefs - Resources - Research - UK Report
description: BetterBriefs Project UK—500+ brand & agency respondents on marketing briefs; 26% of budgets wasted. Presented at IPA Business Growth Conference 2022.
---

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# BetterBriefs UK Report

##### *Over 500 respondents* from brands & agencies. Presented at IPA Business Growth Conference 2022.

 

This publication is focused entirely on the UK results of the BetterBriefs global study. 

 

Understand key challenges and areas of improvement for UK marketers and agencies when it comes to brief writing.

 

The launch attracted much attention.   
Mark Ritson described the findings as the ["most scary and remarkable bit of data I’ve ever see](https://www.mi-3.com.au/07-07-2022/ritson-most-scary-and-remarkable-bit-data-ive-ever-seen-brands-marketers-wasting-25) and wrote in his [Marketing Week column](https://www.marketingweek.com/ritson-strategy-brief-three-questions/) that "bad briefs are a key issue for marketers, it’s that marketers don’t think they are a key issue". 

 

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