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Brief training
and consultancy

We help marketers write better briefs and realise more effective ideas.

Consultancy

Custom-designed training programmes

Brief advice and coaching


Brief template (re)design

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Global Report

The first global study on marketing briefs.

Over 1700 respondents from 70 countries.

As presented at IPA EffWorks 2021.

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Courses

Brief Writing Training

Practice makes perfect. Many marketers lack training in brief writing. Learn how to brief agencies better in 8 hours over 4 weeks. 

Who’s it for?

Any marketer actively involved in writing and approving briefs for agencies (external or internal). 

The course

The course is full of practical information, tools, frameworks and examples for getting to better briefs.

More info

51percent-3

of marketers have never
been trained in writing briefs

“A brilliant and very important contribution to the top 10 marketing moments of 2021.”

Mark Ritson, Virtual Marketing Professor

Global Report

The first global study on marketing briefs.

Over 1700 respondents from 70 countries.

As presented at IPA EffWorks 2021.

Get report

UK Report

A deep-dive into marketing briefs in the UK.

Over 500 respondents from brands & agencies.

Presented at IPA Business Growth Conference 2022.

Get Report


A best practice guide to marketing briefs

Download
 Writing briefs by Better Briefs - A good berief is never easy to write Booklet


A best practice guide to marketing briefs

 Writing briefs by Better Briefs - A good berief is never easy to write Booklet

The issues with briefs and how to make them better

feat. cartoons by The Marketoonist

Copy of BB Animation

With contributions from Peter Field, Mark Ritson, Daryl Fielding, James Hurman, Merry Baskin, Rosie & Faris Yakob, Emma Perkins, Orlando Wood and Wiemer Snijders on how to get to better briefs.

Brands we work with

 

Who we are

Pieter-Paul von Weiler (l.) & Matt Davies (r.)- ex-agency strategists.

20+ Effie awards, 2x Grand Effies, 1x IPA Eff award.
Global experience.

How BetterBriefs is different

Research-based approach: training informed by the largest and only global study on briefs.

Unbiased: not owned by an agency network, consultancy or publisher.

Specialist knowledge: written and worked on 1,000s of client and creative briefs.

 

Who we are

Pieter-Paul von Weiler (l.)
& Matt Davies (r.) - ex-agency strategists.

20+ Effie awards, 2x Grand Effies, 1x IPA Eff award.
Global experience.

How BetterBriefs is different

Research-based approach: training informed by the largest and only global study on briefs.

Unbiased: not owned by an agency network, consultancy or publisher.

Specialist knowledge: written and worked on 1,000s of client and creative briefs.

Media