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Better

 briefs

 ideas

 results

Brands we work with

What makes us different

Research-based

We conducted the largest and only global study on marketing briefs, arming us with deep industry-specific knowledge and understanding.

Specialist knowledge

As consultants and former agency strategists, we have written, overseen and advised on thousands of marketing and creative briefs.

Focused on effectiveness

Our belief is that every brief starts and ends with marketing effectiveness.

Global impact

Over 3,500 marketers trained globally (B2C and B2B).

In 2025, US$353,100,000,000 of global ad spend will go to waste due to poor briefs.

 

That's more than US$10,000 per second!*

 

* Global advertising spending is projected to reach $1.07 trillion in 2025 (WARC, August 2024). 

Our research has demonstrated that 33% of marketing budgets is wasted due to poor briefs.

Training options

Brief writing course

Course Modules 6 modules course content
Course Q&A Live Q&As
Course hours 6 hours course commitment
Course length 3 weeks course duration

The most practical brief writing course you can take, it’s jam-packed with tools, frameworks and examples.

Designed for all marketers involved in writing, approving and contributing to briefs.

Next course commences: October 06, 2025.
Learn more

Assessing creative ideas course

Course Modules 7 modules course content
Course Q&A Live Q&As
Course hours 5 hours course commitment
Course length 3 weeks course duration

The only course in the world that teaches you how to assess ideas, underpinned by a systematic method.

Learn how to evaluate ad concepts and make better creative decisions. 

Designed to help you get to more impactful ideas in less time.

Next course commences: November 10, 2025.

 
Learn more
Recommended

Group bookings

Course Modules Designed for teams of 15 +
Course Q&A Dedicated Q&A sessions
Course hours Real-time reporting
Course length Flexible scheduling

Take advantage of group training and create a shared language around briefs and ideas within your team.

Designed for all brief writers, approvers and receivers.

Includes additional live sessions and a dedicated experience manager.
Learn more

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