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of every marketing budget is wasted on poor briefs and misdirected work.

We help brands write better briefs to deliver more impact.

Our research, the first global and largest study into marketing briefs, provides the only evidence-based brief writing training and is delivered by two highly-recognised ex-agency strategists.

33-image
of every marketing budget is wasted on poor briefs and misdirected work.

We help brands write better briefs to deliver more impact.

Our research, the first global and largest study into marketing briefs, provides the only evidence-based brief writing training and is delivered by two highly-recognised ex-agency strategists.

Global
Report

The first global Study on marketing briefs.

Over 1700 respondents from 70 countries.

As presented at IPA EffWorks 2021.

Get report

UK Report

A deep-dive into marketing briefs in the UK.

Over 500 respondents from brands & agencies.

Presented at IPA Business Growth Conference 2022.

Get Report

Brief Auditing
& Training

Custom-designed training programmes.

Systemic change for brands and agencies.

More productive relationships for more effective work.

Enquire

Conferences
& Speaking

Tailored presentations.

For brand owners, agencies, industry bodies and events.

In-person and live-streamed.

Book

Global Report

The first global Study on marketing briefs.

Over 1700 respondents from 70 countries.

As presented at IPA EffWorks 2021.

Get report

UK Report

A deep-dive into marketing briefs in the UK.

Over 500 respondents from brands & agencies.

Presented at IPA Business Growth Conference 2022.

Get Report

Brief Auditing & Training

Custom-designed training programmes.

Systemic change for brands and agencies.

More productive relationships for more effective work.

Enquire

Conferences & Speaking

Tailored presentations.

For brand owners, agencies, industry bodies and events.

In-person and live-streamed.

Book

82% of marketers & creative agencies agree 'writing briefs is hard'

90% of marketers & agencies agree ‘the brief is one of the most valuable yet most neglected tools to create good work’

BetterBriefs produce better results faster and at a lower cost.

Matt Davies

A psych-major with over 15 years planning experience in branding and advertising agencies in Melbourne and Amsterdam. Matt is an Effie award-winning strategist improving the standard of the comms industry one under-loved marketing brief at a time.

Pieter-Paul von Weiler

After planning stints in Amsterdam and London, Pieter-Paul now calls Melbourne home. He is a regular judge for the Effies in APAC and Australia and sits on the Account Planning Group committee. Pieter-Paul has won 15+ Effie awards including 2x Grand Effies and 1x IPA Effectiveness award.

Matt Davies

A psych-major with over 15 years planning experience in branding and advertising agencies in Melbourne and Amsterdam.
Matt is an Effie award-winning strategist improving the standard of the comms industry one under-loved marketing brief at a time.

Pieter-Paul von Weiler

After planning stints in Amsterdam and London, Pieter-Paul now calls Melbourne home. He is a regular judge for the Effies in APAC and Australia and sits on the Account Planning Group committee. Pieter-Paul has won 15+ Effie awards including 2x Grand Effies and 1x IPA Effectiveness award.

Matt Davies

A psych-major with over 15 years planning experience in branding and advertising agencies in Melbourne and Amsterdam. Matt is an Effie award-winning strategist improving the standard of the comms industry one under-loved marketing brief at a time.

Pieter-Paul von Weiler

After planning stints in Amsterdam and London, Pieter-Paul now calls Melbourne home. He is a regular judge for the Effies in APAC and Australia and sits on the Account Planning Group committee. Pieter-Paul has won 15+ Effie awards including 2x Grand Effies and 1x IPA Effectiveness award.


A best practice guide to marketing briefs

Download at IPA.co.uk

Brands we work with