Brief training
and consultancy
We help marketers write better briefs and realise more effective ideas.
Consultancy
Custom-designed training programmes
Brief advice and coaching
Brief template (re)design
Global Report
The first global study on marketing briefs.
Over 1700 respondents from 70 countries.
As presented at IPA EffWorks 2021.
Courses
Brief Writing Training
Practice makes perfect. Many marketers lack training in brief writing. Learn how to brief agencies better in 8 hours over 4 weeks.
Who’s it for?
Any marketer actively involved in writing and approving briefs for agencies (external or internal).
The course
The course is full of practical information, tools, frameworks and examples for getting to better briefs.
of marketers have never
been trained in writing briefs
“A brilliant and very important contribution to the top 10 marketing moments of 2021.”
Mark Ritson, Virtual Marketing Professor
Global Report
The first global study on marketing briefs.
Over 1700 respondents from 70 countries.
As presented at IPA EffWorks 2021.
Get reportUK Report
A deep-dive into marketing briefs in the UK.
Over 500 respondents from brands & agencies.
Presented at IPA Business Growth Conference 2022.
Get Report
A best practice guide to marketing briefs
The issues with briefs and how to make them better
feat. cartoons by The Marketoonist
With contributions from Peter Field, Mark Ritson, Daryl Fielding, James Hurman, Merry Baskin, Rosie & Faris Yakob, Emma Perkins, Orlando Wood and Wiemer Snijders on how to get to better briefs.
Who we are
Pieter-Paul von Weiler (l.) & Matt Davies (r.)- ex-agency strategists.
20+ Effie awards, 2x Grand Effies, 1x IPA Eff award.
Global experience.
How BetterBriefs is different
Research-based approach: training informed by the largest and only global study on briefs.
Unbiased: not owned by an agency network, consultancy or publisher.
Specialist knowledge: written and worked on 1,000s of client and creative briefs.
Who we are
Pieter-Paul von Weiler (l.)
& Matt Davies (r.) - ex-agency strategists.
20+ Effie awards, 2x Grand Effies, 1x IPA Eff award.
Global experience.
How BetterBriefs is different
Research-based approach: training informed by the largest and only global study on briefs.
Unbiased: not owned by an agency network, consultancy or publisher.
Specialist knowledge: written and worked on 1,000s of client and creative briefs.