Skip to content
Academy Login
Academy Login
BB_IPA_Booklet_crop
issues-with
marketoonist-strategic
uk-placeholder
BB_IPA_Booklet_v1-1
global-placeholder-tight
BB_IPA_Booklet_crop
issues-with
marketoonist-strategic
uk-placeholder
BB_IPA_Booklet_v1-1
global-placeholder-tight
We've released several studies and publications on marketing briefs and creative ideas in partnership with the IPA, Mark Ritson and other marketing thought leaders. 

We encourage you to download and use these resources in the work you do and the conversations that take place between marketers and agencies. Getting to better briefs and ideas in less time with less waste should be all our goal.

 

Publications

Guides and tips to take you go from strategy into creative work and everything that sits in between. 

View the publications
issues-with

Research

World-first research that unpacks where briefs go wrong and how to bridge the client-agency divide.
Explore the research
global-placeholder-tight

Tools

Get the most out of briefs with our useful tools. 

See the tools
BB_IPA_Booklet_v2