---
title: BetterBriefs - Resources
description: Access research, tools, and guides that support better marketing briefs and help teams create clearer, more actionable instructions for creative work
---

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- [Home](https://www.betterbriefs.com)
- [About](https://www.betterbriefs.com/about)
- [Academy](https://www.betterbriefs.com/academy)
- [BriefCoach®](https://www.betterbriefs.com/briefcoach_trial)
- [Consulting](https://www.betterbriefs.com/consulting)
- [Resources](https://www.betterbriefs.com/resources)

[Academy Login](https://academy.betterbriefs.com/)

![BB\_IPA\_Booklet\_crop](https://www.betterbriefs.com/hubfs/BB_IPA_Booklet_crop.png)

![issues-with](https://www.betterbriefs.com/hubfs/issues-with.png)

![marketoonist-strategic](https://www.betterbriefs.com/hubfs/marketoonist-strategic.png)

![uk-placeholder](https://www.betterbriefs.com/hubfs/uk-placeholder.png)

![BB\_IPA\_Booklet\_v1-1](https://www.betterbriefs.com/hubfs/BB_IPA_Booklet_v1-1.png)

![global-placeholder-tight](https://www.betterbriefs.com/hubfs/global-placeholder-tight.png)

![BB\_IPA\_Booklet\_crop](https://www.betterbriefs.com/hubfs/BB_IPA_Booklet_crop.png)

![issues-with](https://www.betterbriefs.com/hubfs/issues-with.png)

![marketoonist-strategic](https://www.betterbriefs.com/hubfs/marketoonist-strategic.png)

![uk-placeholder](https://www.betterbriefs.com/hubfs/uk-placeholder.png)

![BB\_IPA\_Booklet\_v1-1](https://www.betterbriefs.com/hubfs/BB_IPA_Booklet_v1-1.png)

![global-placeholder-tight](https://www.betterbriefs.com/hubfs/global-placeholder-tight.png)

##### We've released several studies and publications on marketing briefs and creative ideas in partnership with the WFA, IPA, Mark Ritson and other marketing thought leaders.

We encourage you to download and use these resources in the work you do and the conversations that take place between marketers and agencies. Getting to better briefs and ideas in less time with less waste should be all our goal.

 

## Research

 World-first research that unpacks where briefs and ideas go wrong and how to bridge the client-agency divide.

[Explore the research](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJTVaTo8rJC%2FHrq0HoKHUS8GsxhbB%2FCfO606XoEkVWGB%2FzCGhN7ON5ka0HYov0%2Bw%2FMhNDd7eVMiLN7jfRserv9RG5%2FzhrF3XC1huu0Obe%2FiVGUGXUE1KK7XfhpYdvC0o%2B0yf4lqAZ%2BBL31O0TL55P4WTjdUHQqwOUD9ACvSy8O%2BeCikrdlQWkk%3D&portalId=20663496)

![global-placeholder-tight](https://20663496.fs1.hubspotusercontent-na1.net/hub/20663496/hubfs/global-placeholder-tight.png?width=300&name=global-placeholder-tight.png)

## Publications

Guides and tips to take you from strategy into creative work and everything that sits in between. 

[View the publications](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLoYIXtD0BUZciwEDH2PZNqm5aOb%2FfKTr9imsJ%2BiL5SLw9OjRk9l8Tsc9pOCD4fZVaWtnxBmDoOouGUk%2FUHj2GQwKvKPo1ZpaACEMCsJoVkHuHi6UEGSID2EY0XK%2Bwdd84Gi4jSZbVvVXT3wVqL199wph%2BWl4TrHdg6kikYLFV8vHJzI8sdd4HjhEYm&portalId=20663496)

![issues-with](https://20663496.fs1.hubspotusercontent-na1.net/hub/20663496/hubfs/Resources/issues-with.png?width=300&name=issues-with.png)

## Tools

Get the most out of briefs with our useful tools. 

[See the tools](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLSxkNR42Pm3wR1FugrpPRx8zexrDoc1WwmwnTMwy0YFLLT4FBpic0pfGTE%2B1fORzU%2BGb5PWzBcq3eiufIenU39mi2oNkSYbJA3%2B9vbYhJ1LlvMwioW8rBFVZ%2Fi4wzSRF%2BIGmjPQfSegPOizyoyVDx3e57aCo0SY%2Bk4uymxfnBBoARrIiM%3D&portalId=20663496)

![BB\_IPA\_Booklet\_v2](https://20663496.fs1.hubspotusercontent-na1.net/hub/20663496/hubfs/Resources/BB_IPA_Booklet_v2.png?width=300&name=BB_IPA_Booklet_v2.png)

## Library

A curated selection of content on brief writing and idea assessment.

[Discover more](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJzL18kMa9Ge6ylDpkThH7%2Br8GHej6CPhHZlkBhMAv2XWlgxjOzQInAIXVuqWVv6wEo5QgkqtxR8sCOGMNf6R6gAXqkn5Sd5Mq3D4qG4kMojMP3RlbrflMUrXKyBNFiSM91TmRCfkb19LBWO3fe1Oxo4leNWkUQSBc7WjPMBBmToV3KBVPRuA%3D%3D&portalId=20663496)

![library\_7](https://20663496.fs1.hubspotusercontent-na1.net/hub/20663496/hubfs/Resources/library_7.png?width=300&name=library_7.png)

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- [About](https://www.betterbriefs.com/about)
- [Academy](https://www.betterbriefs.com/academy)
- [BriefCoach®](https://www.betterbriefs.com/briefcoach_trial)
- [Consulting](https://www.betterbriefs.com/consulting)
- [Resources](https://www.betterbriefs.com/resources)

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