BetterBriefs Privacy Notice

Effective date: 3 July 2026
Last updated: 3 July 2026

BetterBriefs Pty Ltd, ABN 60 653 904 584 (“BetterBriefs”, “we”, “us” or “our”), respects your privacy and is committed to handling personal information responsibly.

This Privacy Notice explains how we collect, use, store and share personal information through:

• the BetterBriefs website at www.betterbriefs.com;
• our forms, resources, tools and online courses;
• our events, training and advisory services;
• our marketing and business-development activities; and
• our other online and offline interactions with customers, prospective customers and industry professionals.

This notice is provided for information. You do not need to accept it to use our website.

Where we rely on your consent for a particular activity—such as sending personalised marketing emails, tracking your engagement with those emails or setting non-essential cookies—we request that consent separately. You can withdraw it at any time.

1. Who we are

The organisation responsible for the personal information described in this notice is:

BetterBriefs Pty Ltd
ABN: 60 653 904 584

Registered address: St Kilda VIC 3182, Australia

Privacy email: admin@betterbriefs.com

Our privacy contact is:

Matt Davies
admin@betterbriefs.com

European Economic Area representative

Where Article 27 of the General Data Protection Regulation requires us to appoint a representative in the European Economic Area, our representative is:

Please contact: admin@betterbriefs.com

People located in the European Economic Area may contact our representative directly about our handling of their personal data.

United Kingdom representative

Where Article 27 of the UK GDPR requires us to appoint a UK representative, our representative is:

Please contact: admin@betterbriefs.com

2. Who this notice applies to

This notice applies to personal information we collect about:

• website visitors;
• people who download or request our resources;
• newsletter and marketing subscribers;
• participants in our courses, training and events;
• customers and prospective customers;
• employees and representatives of our customers and partners;
• marketing, advertising and communications professionals whom we contact in a professional capacity; and
• people who otherwise communicate or interact with BetterBriefs.

Different privacy and electronic-marketing laws may apply depending on where you are located.

These may include the Australian Privacy Act 1988 and Australian Privacy Principles, the EU General Data Protection Regulation, the UK GDPR, applicable European electronic-communications and tracking laws, and other applicable privacy laws.

3. Personal information we collect

The personal information we collect depends on how you interact with BetterBriefs.

Information you provide to us

This may include:

• your name;
• your work email address;
• your telephone number;
• your employer or organisation;
• your job title and professional role;
• your country or location;
• your marketing and communication preferences;
• information you provide when completing a form;
• messages, enquiries and correspondence you send us;
• information you provide during a meeting, course, event or training session; and
• feedback, survey responses and testimonials.
  

 

 

Customer and transaction information

Where you purchase a service or course, this may include:

• the service or course purchased;
• order and invoice information;
• billing details;
• payment status;
• transaction dates;
• attendance and participation records; and
• relevant customer-service communications.

Payments are processed by Stripe, Inc. BetterBriefs does not ordinarily receive or store complete payment-card numbers.

 

Professional information obtained from other sources

We may obtain professional contact information from sources other than you, including:

• your employer’s or organisation’s website;
• publicly available professional profiles and directories;
• professional networking platforms;
• conferences, events and industry organisations;
• referrals and professional introductions;
• business partners;
• our existing professional contacts; and
• reputable business-information providers.

This information may include your name, employer, job title, business email address, business telephone number, country and general area of professional responsibility.

We record the source from which this information was obtained where reasonably practicable.

Where applicable law requires us to notify you that we obtained your information from another source, we will do so within the legally required period and, at the latest, when we first communicate with you.

The fact that professional contact information is publicly available does not necessarily mean that we are permitted to use it for every marketing purpose. We only use it where the relevant privacy and electronic-marketing laws permit us to do so.

 

Website and technical information

When you use our website or online services, we may collect:

• your IP address;
• browser and device type;
• operating system;
• general geographic location;
• referring website or campaign;
• pages viewed;
• buttons and links selected;
• dates and times of visits;
• form interactions;
• website session information; and
• security and diagnostic information.

We do not intentionally collect your general browsing history across unrelated websites.

 

Email-engagement information

Where you have consented to receive personalised marketing emails, we may collect information about how you engage with them.

This may include:

• whether an email was delivered;
• whether an email was opened;
• the date and time of an opening;
• which links were selected;
• the date and time of a link selection;
• the type of device or email client used;
• associated IP address or approximate location information, where made available by our provider; and
• website visits connected to a link in the email.

We use this information to personalise the content and frequency of our own communications, as explained in Section 8.

 

CRM and relationship information

We may maintain information in our customer-relationship management system, including:

• the history of our communications with you;
• resources you have requested;
• meetings or events you have attended;
• services or courses you have purchased;
• notes relevant to our professional relationship;
• your professional interests;
• your subscription status;
• your email-tracking preference; and
• records of consent, objections and unsubscribe requests.

 

 

Cookies and similar technologies

We collect information through cookies and similar technologies as described in Section 7.

 

Sensitive information

BetterBriefs does not intentionally seek to collect sensitive or special-category personal information such as health information, political opinions, religious beliefs, ethnicity, trade-union membership or sexual orientation.

Please do not provide this kind of information unless it is necessary and we have expressly requested it.

4. How we use personal information

We may use personal information to:

• respond to enquiries;
• provide requested resources and content;
• deliver courses, training, events and advisory services;
• manage customer and commercial relationships;
• process payments and maintain business records;
• operate, maintain and secure our website;
• improve our resources, tools and services;
• administer events, surveys and research;
• send marketing communications where permitted;
• personalise our marketing emails where you have consented;
• identify relevant organisations and professional contacts;
• undertake lawful business-to-business development;
• measure the performance of our website and communications;
• maintain suppression and preference records;
• protect BetterBriefs, our customers and our systems;
• investigate misuse, fraud or security incidents;
• comply with legal, accounting and regulatory requirements; and
• establish, exercise or defend legal claims.

We will not use personal information for a new and incompatible purpose without providing any required notice and obtaining consent where applicable.

5. Our lawful bases under the GDPR and UK GDPR

Where the GDPR or UK GDPR applies, we rely on one or more of the following lawful bases.

 

Providing requested resources and responding to enquiries

We rely on our legitimate interests in responding to communications and providing information that you have requested.

Where your request relates to entering into or performing a contract, we may rely on the necessity of taking steps at your request before entering into a contract or performing that contract.

 

Delivering paid services and courses

We rely on the performance of our contract with you or the organisation you represent.

 

Operating and securing BetterBriefs

We rely on our legitimate interests in operating, administering and protecting our business, website, services and information systems.

 

Customer administration, invoicing and record keeping

We rely on contractual necessity, our legitimate business interests and our legal obligations, including tax and accounting requirements.

 

Sending opted-in marketing emails

We rely on your consent where you have actively chosen to receive marketing communications.

 

Relevant professional business-to-business communications

In countries where the law permits relevant professional B2B prospecting without prior consent, we may rely on our legitimate interests in developing our business and informing marketing, advertising and communications professionals about relevant BetterBriefs services and resources.

We only rely on this basis where:

• the communication is relevant to your professional role;
• the use of your information is proportionate;
• we have considered your privacy rights;
• we clearly identify BetterBriefs;
• we explain why we are contacting you where required; and
• we give you a clear and simple way to object.

We do not rely on this approach in countries where prior consent is required for the relevant communication.

Where Australian law applies, we send commercial electronic messages only where we have the express or reasonably inferred consent required by the Spam Act 2003 or where another statutory permission applies.

 

Personalised email tracking

We rely on your consent to track individual openings and link selections for the purpose of personalising our marketing content and sending frequency.

 

Non-essential cookies and analytics

We rely on consent where applicable law requires consent before cookies or similar technologies are stored or accessed.

 

Legal compliance and legal claims

We rely on legal obligations and our legitimate interests in protecting our legal rights and responding to legal or regulatory requirements.

 

Legitimate-interest assessments

Where we rely on legitimate interests, we consider:

• the purpose and necessity of the processing;
• the reasonable expectations of the person concerned;
• the nature of the information;
• the possible effect on the person; and
• the safeguards available to reduce privacy risks.

You may object to processing based on legitimate interests. You have an absolute right to object to the use of your personal data for direct marketing.

6. Aggregated and anonymised information

We may aggregate or anonymise information so that it can no longer reasonably identify an individual.

For example, we may calculate:

• total website visitor numbers;
• overall event attendance;
• aggregated course-participation figures; or
• non-identifiable campaign-performance statistics.

Information that has been effectively and irreversibly anonymised is no longer personal information. We may use genuinely anonymised information for research, analysis, reporting and business improvement.

Information that can still be connected to a person through a contact identifier, pseudonym, email address, device identifier or other reasonably available information is not treated as anonymous.

7. Cookies and website tracking

We use cookies and similar technologies to operate our website, remember preferences, understand website usage and support our marketing activities.

 

Strictly necessary technologies

Strictly necessary cookies and technologies may be used without consent where they are required to:

• deliver the website;
• maintain security;
• prevent fraud;
• remember your privacy choices;
• provide a feature that you have expressly requested; or
• maintain an online session.

 

 

Non-essential technologies

Where required by applicable law, we do not activate analytics, advertising or other non-essential tracking technologies unless you have consented.

Our cookie controls allow you to:

• accept non-essential cookies;
• reject non-essential cookies; or
• manage your choices by purpose.

Rejecting non-essential cookies is intended to be as straightforward as accepting them.

You can change or withdraw your choices at any time through the Cookie settings link displayed on our website.

 

Technologies we use

Subject to your choices and the configuration of our website, our providers may include:

• HubSpot — website forms, customer-relationship management, website functionality and, where permitted, analytics;
• Google Analytics — website audience measurement and usage analytics;
• Google Tag Manager — management of scripts and tags;

8. Marketing emails and email tracking

 

 

Requested resources and service messages

When you request a report, guide, tool or other resource, we may use your details to provide that item and administer your request.

 

Marketing emails

We may send marketing emails where:

• you have opted in;
• we have another valid form of consent recognised by applicable law;
• the message falls within an applicable existing-customer exception; or
• a relevant professional B2B communication is permitted without prior consent in your jurisdiction.

Our marketing emails may include information about:

• BetterBriefs research and resources;
• products, tools and frameworks;
• courses and training;
• webinars and events;
• advisory services; and
• relevant BetterBriefs offers.

Each marketing email identifies BetterBriefs and provides a clear way to unsubscribe or manage your preferences.

 

Personalised marketing and email tracking

Where you choose to receive personalised marketing emails, we may use tracking pixels and tracked links to determine whether you opened an email and which links you selected.

We use this information to:

• understand which subjects and resources are relevant to you;
• tailor the content of future BetterBriefs communications;
• adjust how frequently we contact you;
• avoid repeatedly sending irrelevant content; and
• measure the effectiveness of our own communications.

When we request consent for personalised marketing, we explain that this tracking forms part of the personalisation.

The consent covers both:

• receiving the personalised marketing emails; and
• the tracking directly associated with personalising those emails.

We do not use this combined consent for unrelated third-party advertising or materially different profiling purposes.

 

Turning off tracking by unsubscribing

You can turn off individual email-open and click tracking but this means you also choose to unsubscribe from all BetterBriefs marketing emails.

You can do this through:

• By clicking ‘unsubscribe’ at the bottom of any BetterBriefs marketing email.
• Send an email to admin@betterbriefs.com

Some email systems, security software and corporate networks may automatically open emails or inspect links. Email-engagement information may therefore be inaccurate.

 

Limited measurement without consent

Where applicable law permits, we may use limited non-individualised measurement or technologies that are strictly necessary for security, authentication or deliverability.

We do not use such limited measures for individual personalisation, lead scoring, broader profiling or advertising unless the required consent has been obtained.

9. How we disclose personal information

We do not sell personal information for money.

We may disclose personal information to the following categories of recipients.

 

Service providers

We use service providers to support our business, including providers of:

• CRM and email-marketing services;
• website hosting and content management;
• website forms and analytics;
• course and event platforms;
• payment processing;
• cloud storage;
• accounting and finance systems;
• information technology and security;
• customer support; and
• professional communications.

Our principal providers currently include:

• HubSpot, Inc. — CRM, email communications, forms and website services;
• Google LLC and relevant Google entities — analytics, tag management and business technology;
• Stripe— payment processing;
• Learnworlds

These providers generally process personal information on our instructions under contractual obligations.

In limited circumstances, a provider may act as an independent controller where it determines its own purposes and means of processing. Where this is material to you, we will identify the provider and processing purpose in this notice or at the point of collection.

 

Professional advisers

We may disclose information to lawyers, accountants, insurers, auditors and other professional advisers where reasonably necessary.

 

Legal and regulatory disclosures

We may disclose information where necessary to:

• comply with a legal obligation;
• respond to a valid request from a regulator, court or law-enforcement authority;
• establish, exercise or defend legal claims;
• investigate fraud or security incidents; or
• protect the rights, property or safety of BetterBriefs, our customers or others.

 

Corporate transactions

Personal information may be disclosed to an actual or prospective buyer, investor or successor in connection with a merger, acquisition, financing, restructuring or sale of all or part of our business.

Appropriate confidentiality and data-protection safeguards will be applied.

10. International processing and transfers

BetterBriefs is based in Australia.

Your personal information may be processed in:

• Australia;
• the United States;
• the European Economic Area;
• the United Kingdom; and
• other countries in which our verified service providers operate.

Privacy laws in those countries may differ from those in your country.

Where the Australian Privacy Principles apply, we take reasonable steps before disclosing personal information overseas to ensure that the overseas recipient handles it consistently with applicable Australian privacy requirements, subject to the exceptions provided by law.

Where the GDPR or UK GDPR applies to an international transfer, we use a legally recognised transfer mechanism where required, which may include:

• a European Commission or UK adequacy decision;
• the EU–US Data Privacy Framework or UK extension, where the relevant recipient and service are covered;
• the European Commission’s Standard Contractual Clauses;
• the UK International Data Transfer Agreement;
• the UK Addendum to the European Commission’s Standard Contractual Clauses; or
• another recognised legal mechanism.

We may also apply additional technical, contractual or organisational safeguards where appropriate.

You may contact us to request further information about the safeguards applying to a particular transfer.

11. How long we retain personal information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, regulatory and dispute-resolution requirements.

 

Prospective and marketing contacts

We generally retain prospect and marketing information while you remain actively engaged, unless:

• you withdraw consent or object sooner;
• a shorter period is required by law;
• the information becomes part of an active customer relationship; or
• we need to retain a limited record for legal or compliance purposes.

 

 

Customer and transaction records

We generally retain contracts, invoices, payment records and associated business records for 15 years, or for another period required by applicable tax, accounting or corporate law.

 

Email-engagement information

We retain identifiable email-open and click information for no longer than 10 years, unless a shorter period is required or you turn off tracking sooner.

Where practical, we minimise this information by retaining only what is reasonably necessary for personalisation rather than an indefinite history of every interaction.

 

Consent and preference records

We retain records of:

• consent;
• the wording presented when consent was given;
• the date and source of consent;
• subsequent preference changes;
• tracking choices;
• objections; and
• withdrawals.

We keep these records for as long as reasonably necessary to demonstrate compliance and resolve disputes.

 

Suppression records

When you unsubscribe or object to marketing, we retain the minimum information necessary on a suppression list so that we can continue to honour your request.

The suppression record may include your email address or a protected version of it, the date of your request and the scope of your objection.

A suppression record is not used to send marketing.

 

Legal claims and complaints

We may retain relevant information for the period in which a legal claim, regulatory investigation or complaint could be made or pursued.

At the end of the applicable retention period, we delete, securely destroy or effectively anonymise the information.

12. How we protect personal information

We use technical and organisational measures designed to protect personal information from:

• loss;
• misuse;
• interference;
• unauthorised access;
• unauthorised disclosure;
• alteration; and
• destruction.

These measures include, as appropriate:

• access controls;
• role-based permissions;
• multi-factor authentication;
• system monitoring;
• data minimisation;
• staff confidentiality obligations; and
• procedures for responding to privacy and security incidents.

No method of transmission or storage is completely secure. We therefore cannot guarantee absolute security, but we work to identify and address risks appropriately.

13. Your privacy rights

Your rights depend on where you are located and which laws apply.

Subject to applicable law, you may have the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your information in certain circumstances;
• request restriction of processing;
• receive certain information in a portable format;
• object to processing based on legitimate interests;
• object at any time to processing for direct marketing;
• withdraw consent at any time; and
• complain about our handling of your information.

Withdrawing consent does not affect the lawfulness of processing that occurred before the withdrawal.

 

Exercising your rights

To exercise a privacy right, contact: admin@betterbriefs.com

Please provide enough information for us to understand your request and verify your identity where reasonably necessary.

We will not discriminate against you for exercising a privacy right.

We will respond within the timeframe required by the applicable law.

 

Direct-marketing objections

You may object to direct marketing at any time.

Once you object, we will stop using your personal information for the marketing covered by your objection. We may retain a minimal suppression record to ensure that we do not contact you again contrary to your request.

14. Complaints

Please contact us first if you have a concern about our handling of personal information.

You can submit a complaint to: admin@betterbriefs.com
St Kilda VIC 3182, Australia

We will:

• acknowledge the complaint;
• investigate the relevant circumstances;
• communicate with you where more information is required; and
• normally provide a written response within 30 days.

If you are not satisfied with our response, you may be entitled to complain to a privacy regulator.

Depending on your location, this may include:

• the Office of the Australian Information Commissioner;
• the data-protection authority in the European Economic Area country where you live or work;
• the data-protection authority in the country where the alleged infringement occurred; or
• the UK Information Commissioner’s Office.

You are not required to complain to BetterBriefs before contacting an applicable European or UK supervisory authority.

15. Children

BetterBriefs’ website, courses and services are intended for marketing and communications professionals and are not directed to children.

We do not knowingly collect personal information from children under 16 through our general website and marketing activities.

If you believe a child has provided us with personal information, contact us so that we can investigate and take appropriate action.

16. Third-party websites and services

Our website and communications may contain links to third-party websites, platforms or services.

BetterBriefs does not control the privacy practices of those third parties. Their handling of information is governed by their own privacy notices and terms.

We encourage you to review those notices before providing personal information.

17. Changes to this notice

We may update this Privacy Notice to reflect:

• changes to our services or practices;
• new technology;
• changes to our providers; or
• changes to applicable legal requirements.

When we update the notice, we will change the effective date and version shown at the top.

Where a change materially affects how we use personal information, we will provide reasonable notice and seek fresh consent where required.

We will not treat continued use of our website as consent to a new activity where applicable law requires an affirmative choice.

18. Contact us

Questions, requests and complaints about this Privacy Notice or our handling of personal information should be directed to:

BetterBriefs Pty Ltd
Attention: Administration
Email: admin@betterbriefs.com
Address: St Kilda VIC 3182, Australia