Essential skills every marketer needs.
Over 3,500 marketers trained globally from some amazing brands

Brief writing course
$695The most practical brief writing course you can take, it’s jam-packed with tools, frameworks and examples.
Designed for all marketers involved in writing, approving and contributing to briefs.
Assessing ideas course
$595The only online course in the world that teaches you how to assess ideas, underpinned by a systematic method.
Learn how to evaluate ad concepts and make better creative decisions.
Designed to help you get to more impactful ideas in less time.
Brief writing + Assessing ideas
$995Taking both courses together gives you fundamental tools that will set you apart as a marketer.
From the moment briefs are written to the creative feedback and approval process, you’ll know the best-practice principles to succeed at every step.
Next intake:
Brief Writing (May)
Assessing Creative Ideas (June)
Who is it for…
Our Brief Writing course is designed for all marketers who are actively involved in writing, approving and contributing to briefs for agencies (internal or external).
The Assessing Ideas course is for those who are involved in the decision making process and providing feedback on creative ideas. Both courses are relevant for B2B and B2C marketers, regardless of the category you work in.
Meet your trainers
Former agency strategists with decades of experience working with brands across the world.
What our customers say

We worked with BetterBriefs to really challenge us on how we could create the perfect briefing structure.
The outcome of the work has not just professionalized our internal processes but also saved us time and energy.
Margaret Barron, VP Global Marketing, Circle K

The BetterBriefs tailored training for our global marketing department has delivered an immediate and significant shift in the way we approach our briefs. It was brilliant!
Maddie Jahnke, Head of Marketing Connections, Pernod Ricard

Once again the brains at BetterBriefs helped upskill our brand team. As ever, Pieter-Paul and Matt ran an engaging session that people from every level found useful and put the FUN in ‘fundamental marketing skills’.
Tim Clancy, Head of Brand Strategy for International Markets, LinkedIn

The BetterBriefs guys delivered two practical, no-nonsense and engaging training sessions for the team. It rekindled enthusiasm and motivation to invest in better brief writing across the whole team. I have no doubt this will yield better work in the future.
Louise Ardagh, CMO, HBF

Working with the team at Better Briefs was truly awakening, they catered exceptional well to our diverse audience jnr, snr marketers and both writers and recipients, the time we spent working with them not only shifted the culture behind brief writing but also got the teams questioning and collaborating the problem (or opportunity) at hand more. While we have seen huge improvements in the culture and the quality of briefs, we are still on the journey to truly better briefs. What the team gave us was a really clear path of how to get there.
Stephen Thompson, Head of Brand & Advertising, The Inside Job