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of every marketing budget is wasted on poor briefs and misdirected work.

BetterBriefs is the first global and largest study ever conducted on the marketing brief. 

We’re on a mission to reduce the amount of money, time and talent wasted on poor briefs. 

Our findings will help make your briefs better, reduce inefficiencies and grow commercial impact. 

33-image
of every marketing budget is wasted on poor briefs and misdirected work.

BetterBriefs is the first global and largest study ever conducted on the marketing brief. 

We’re on a mission to reduce the amount of money, time and talent wasted on poor briefs. 

Our findings will help make your briefs better, reduce inefficiencies and grow commercial impact. 

Free
Report

The first global Study on marketing briefs.

Over 1700 respondents from 70 countries.

As presented at IPA EffWorks 2021.

Get report

In-depth
Report

Custom-built reports for your business.

Extensive data cuts.

The most powerful way to reduce marketing waste from poor briefs.

More information

Brief Auditing
& Training

Custom-designed, data-driven solutions.

Systemic change not templates.

Substantially reduce wasted time, money and energy.

Enquire

Conferences
& Speaking

Tailored presentations.

For brand owners, agencies, industry bodies and events.

In-person and live-streamed.

Book

Free Report

The first global Study on marketing briefs.

Over 1700 respondents from 70 countries.

As presented at IPA EffWorks 2021.

Get report

In-depth Report

Custom-built reports for your business.

Extensive data cuts.

The most powerful way to reduce marketing waste from poor briefs.

More information

Brief Auditing & Training

Custom-designed, data-driven solutions.

Systemic change not templates.

Substantially reduce wasted time, money and energy.

Enquire

Conferences & Speaking

Tailored presentations.

For brand owners, agencies, industry bodies and events.

In-person and live-streamed.

Book

82% of marketers & creative agencies agree 'writing briefs is hard'

90% of marketers & agencies agree ‘the brief is one of the most valuable yet most neglected tools to create good work’

BetterBriefs produce better results faster and at a lower cost.

Matt Davies

A psych-major with over 15 years planning experience in branding and advertising agencies in Melbourne and Amsterdam.
Matt is an Effie award-winning independent strategy consultant improving the standard of the comms industry one under-loved marketing brief at a time.

Pieter-Paul von Weiler

After planning stints in Amsterdam and London, Pieter-Paul is now CSO at AJF in Melbourne. He is a regular judge for the Effies in APAC and Australia and sits on the Account Planning Group committee.            Pieter-Paul has won 15+ Effie awards including 2x Grand Effies and 1x IPA Effectiveness award.

Matt Davies

A psych-major with over 15 years planning experience in branding and advertising agencies in Melbourne and Amsterdam.
Matt is an independent strategy consultant improving the standard of the comms industry one under-lovedmarketing brief at a time.

Pieter-Paul von Weiler

After planning stints in Amsterdam and London, Pieter-Paul is now CSO at AJF in Melbourne. He is a regular judge for the Effies in APAC and Australia and sits on the Account Planning Group committee. Pieter-Paul has won 15+ Effie awards including 2x Grand Effies and 1x IPA Effectiveness award.

Matt Davies

A psych-major with over 15 years planning experience in branding and advertising agencies in Melbourne and Amsterdam.
Matt is an Effie award-winning independent strategy consultant improving the standard of the comms industry one under-loved marketing brief at a time.

Pieter-Paul von Weiler

After planning stints in Amsterdam and London, Pieter-Paul is now CSO at AJF in Melbourne. He is a regular judge for the Effies in APAC and Australia and sits on the Account Planning Group committee. Pieter-Paul has won 15+ Effie awards including 2x Grand Effies and 1x IPA Effectiveness award.

With thanks to
our research partner

 

“This is a truly revelatory study. It highlights the scale of the problems surrounding the marketing brief and the perceptual gap that exists between marketers and their agencies. 

"Fortunately, it also shines a light on ways to move things forward in a positive direction.”

 

Vaughan Flood, Flood + Partners

Write BetterBriefs tutorials

Join us for a 2 hour online session with Q&A.

In this tutorial we focus on how to write better marketing briefs. Common mistakes, critical elements, best practice and plenty of tips and tricks.

Choose your date from the following sessions:

Session 1

November 30:
4.30pm New York

December 1:
8.30am Melbourne + Sydney


US$ 179.00

BOOK

 

Session 2

December 2:
8.30am London
9.30am Amsterdam
4.30pm Singapore



US$ 179.00

BOOK