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of every marketing budget is wasted on poor briefs and misdirected work.

BetterBriefs is the first global and largest study ever conducted on marketing briefs.

We help brands reduce the amount of money, time and talent wasted on poor briefs.

It's the only evidence-based training of its kind.

33-image
of every marketing budget is wasted on poor briefs and misdirected work.

BetterBriefs is the first global and largest study ever conducted on marketing briefs. 

We help brands reduce the amount of money, time and talent wasted on poor briefs. 

It's the only evidence-based training of its kind.

Free
Report

The first global Study on marketing briefs.

Over 1700 respondents from 70 countries.

As presented at IPA EffWorks 2021.

Get report

Online Short Courses

Practical training for individuals and teams.

A range of topics from brief writing to assessing creative ideas.

Delivered by industry-recognised strategists.

LEARN MORE

Brief Auditing
& Training

Custom-designed training programmes.

Systemic change for brands and agencies.

More productive relationships for more effective work.

Enquire

Conferences
& Speaking

Tailored presentations.

For brand owners, agencies, industry bodies and events.

In-person and live-streamed.

Book

Free Report

The first global Study on marketing briefs.

Over 1700 respondents from 70 countries.

As presented at IPA EffWorks 2021.

Get report

Online Short Courses

Practical training for individuals and teams.

A range of topics from brief writing to assessing creative ideas.

Delivered by industry-recognised strategists.

LEARN MORE

Brief Auditing & Training

Custom-designed training programmes.

Systemic change for brands and agencies.

More productive relationships for more effective work.

Enquire

Conferences & Speaking

Tailored presentations.

For brand owners, agencies, industry bodies and events.

In-person and live-streamed.

Book

82% of marketers & creative agencies agree 'writing briefs is hard'

90% of marketers & agencies agree ‘the brief is one of the most valuable yet most neglected tools to create good work’

BetterBriefs produce better results faster and at a lower cost.

Matt Davies

A psych-major with over 15 years planning experience in branding and advertising agencies in Melbourne and Amsterdam.
Matt is an Effie award-winning independent strategy consultant improving the standard of the comms industry one under-loved marketing brief at a time.

Pieter-Paul von Weiler

After planning stints in Amsterdam and London, Pieter-Paul is now CSO at AJF in Melbourne. He is a regular judge for the Effies in APAC and Australia and sits on the Account Planning Group committee.            Pieter-Paul has won 15+ Effie awards including 2x Grand Effies and 1x IPA Effectiveness award.

Matt Davies

A psych-major with over 15 years planning experience in branding and advertising agencies in Melbourne and Amsterdam.
Matt is an independent strategy consultant improving the standard of the comms industry one under-loved marketing brief at a time.

Pieter-Paul von Weiler

After planning stints in Amsterdam and London, Pieter-Paul is now CSO at AJF in Melbourne. He is a regular judge for the Effies in APAC and Australia and sits on the Account Planning Group committee. Pieter-Paul has won 15+ Effie awards including 2x Grand Effies and 1x IPA Effectiveness award.

Matt Davies

A psych-major with over 15 years planning experience in branding and advertising agencies in Melbourne and Amsterdam.
Matt is an Effie award-winning independent strategy consultant improving the standard of the comms industry one under-loved marketing brief at a time.

Pieter-Paul von Weiler

After planning stints in Amsterdam and London, Pieter-Paul is now CSO at AJF in Melbourne. He is a regular judge for the Effies in APAC and Australia and sits on the Account Planning Group committee. Pieter-Paul has won 15+ Effie awards including 2x Grand Effies and 1x IPA Effectiveness award.

With thanks to
our research partner

 

“This is a truly revelatory study. It highlights the scale of the problems surrounding the marketing brief and the perceptual gap that exists between marketers and their agencies. 

"Fortunately, it also shines a light on ways to move things forward in a positive direction.”

 

Vaughan Flood, Flood + Partners

Short online courses

Join us for a 2 hour online session with Q&A.

Brief Writing Training

Learn to write more directive, succinct and inspiring briefs.

Our training teaches you how to build briefs around three core strategic building blocks, starting with objectives.

At the end of the course, you’ll have the tools to make your briefs better springboards for creative thinking. 

Who is this training for? Everyone who writes or works with briefs. Knowing what to look for when receiving briefs is as important as knowing how to write good briefs. 

Feel more confident: more than 50% of marketers have never been trained in brief writing.

 

Evaluating Creative Work

Learn how to evaluate creative ideas and guide creative thinking.  

This training teaches you the tricky art of evaluating or judging creative ideas. Learn how to remove personal biases and understand how to separate the idea from the execution. 

Discover frameworks to make ideas better and how to provide constructive feedback. 

Who is this training for? Everyone who is involved in evaluating and assessing creative ideas from either the brand or agency side.

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Your trainers - Pieter-Paul von Weiler and Matt Davies - are two agency strategists who’ve worked with some of the world’s best brands and agencies. 

Their thinking has been recognised with over 20 effectiveness awards and they’ll detail two Effie winning case studies as examples in the training.

Evaluating Creative

Session 1

8 February 2022
4.30pm New York

9 February 2022
8.30am Sydney

US$ 260.00

BOOK

 

Evaluating Creative

Session 2

February 10 2022
8.30am London

9.30am Amsterdam
4.30pm Singapore

 
US$ 260.00

BOOK

Brief Writing Training

Session 1

1 March 2022
4.30pm New York

2 March 2022
8.30am Sydney

US$ 260.00

BOOK

Brief Writing Training

Session 2

3 March 2022
8.30am London

9.30am Amsterdam
4.30pm Singapore

 
US$ 260.00

BOOK