How to Write Better Briefs, Faster

Launching in 2026, BriefCoach® is an AI-powered coaching tool that guides marketers on how to write a brief and iterate until it’s rock solid.

Whether you’re writing or approving a brief, BriefCoach® guides you on how to improve it with clear, practical guidance in real-time.

Why BriefCoach® is different:

• Combines BetterBriefs' proven philosophy with AI intelligence

• Improves clarity of your briefs with actionable fixes

• Applies proven effectiveness thinking to every brief you write

It’s the marketing coach every brief needs.