Brief training
and consultancy
We help marketers write better briefs and realise more effective ideas.
Courses
Brief Writing Training
Practice makes perfect. Many marketers lack training in brief writing. Learn how to brief agencies better in 8 hours over 4 weeks.
Who’s it for?
Any marketer actively involved in writing and approving briefs for agencies (external or internal).
The course
The course is full of practical information, tools, frameworks and examples for getting to better briefs.
of marketers have never
been trained in writing briefs
A best practice guide to marketing briefs
“We worked with BetterBriefs to challenge us on how we could create the perfect briefing structure for our business and our brand. The outcome of the work has not just professionalised our internal processes but also saved us time and money.”
Margaret Barron, VP Global Marketing, Circle K
“BetterBriefs showed the team how to unlock the power of a well-written brief. Warm, engaging and brilliant in its simplicity, it had an immediate impact and continues to add value.”
Rennie Freer, General Manager - Marketing, Kmart
“The BetterBriefs tailored training for our global marketing department has delivered an immediate and significant shift in the way we approach our briefs. It was brilliant!”
Maddie Jahnke, Head of Marketing, Pernod Ricard
“Once again the brains at BetterBriefs helped upskill our brand team. As ever, Pieter-Paul and Matt ran an engaging session that people from every level found useful and put the FUN in ‘fundamental marketing skills’.”
Tim Clancy, Head of Brand Strategy for International Markets, LinkedIn
“It is simply the best training we have done.”
Uma Oldham, Head of Group Marketing, SBS
