With one-third of marketing budgets wasted due to poor briefing, a recent survey reveals new insight on how the UK performs against our global contemporaries.
With one-third of marketing budgets wasted due to poor briefing, a recent survey reveals new insight on how the UK performs against our global contemporaries.
What we can do ensure better business efficiencies? BetterBriefs, together with Mark Ritson, brand consultant and columnist, have crafted a new best practice guide to help us stem this decline in wasted hours and resource.
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