BetterBriefs Global Report
The first global study on marketing briefs. Over 1700 respondents from 70 countries. As presented at IPA EffWorks 2021.
The study shows the lack of alignment between marketers and agencies when it comes to marketing briefs.
It unpacks shortcomings and highlights important areas of improvement.
Learn how up to one-third of your marketing budget could be going to waste due to poor briefs.