Blog Post by BetterBriefs
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Poor evaluation practices hold great ideas back.
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The fastest way to kill an idea
The fastest way to kill an idea is to add another one. Strong ideas aren’t rejected ...
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How to set objectives in briefs for better marketing results
Most marketing briefs fail at the first step because of unclear objectives. Without them, ...
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Best Practice Guide & UK results launch
In 2022, at IPA’s Business Growth Conference, we launched a new best-practice guide ...
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Marketoonist on types of creative briefs
Veteran agency planners Matt Davies and Pieter-Paul von Weiler released a study this week ...
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