Great to see other research out there validating the issues around the lack of training in marketing.
As part of their 2025 Career & Salary Survey, Marketing Week found that brief writing is a serious skills gap in marketing teams.
Some interesting findings from their study:
- 35.5% of CMOs acknowledge a skills gap around brief writing in their business
- marketers working within large organisations (250 employees and over) are more likely (37.9%) to report a knowledge gap around brief writing than their counterparts within Small & Medium Businesses (25.9%)
The difference between B2B and B2C marketers is interesting with more than a quarter (26.6%) of B2B marketers believe it’s a skills gap; this figure rises to 36.7% among their B2C peers.
Read the full article here.