Library

From BetterBriefs founders Pieter-Paul von Weiler and Matt Davies; a curated library on briefs, brief writing and idea evaluation—how to get to best practice. Listen to podcasts, read published articles, and explore perspectives. Subscribe to our newsletter below to receive updates.

Mark Ritson on strategy in briefs

Getting the strategy right before writing a brief is essential. And as Mark Ritson outlines many marketers struggle with this. The data from the BetterBriefs Project research was a key catalyst in...

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Marketing's $200bn black hole

October 2021 was a watershed moment for the marketing industry as BetterBriefs launched its groundbreaking study into where most briefs go wrong and the financial impact a poor brief has.

In one of...

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The Marketoonist on what bad briefs look like

Based on the findings of our BetterBriefs Project, Tom Fishburne a.k.a. The Marketoonist developed this very clever cartoon.

Creative, or marketing briefs as they're also known, can go wrong in so...

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Matt Davies1 min read

Mark Ritson on strategy in briefs

Getting the strategy right before writing a brief is essential. And as Mark Ritson ...

Matt Davies1 min read

Marketing's $200bn black hole

October 2021 was a watershed moment for the marketing industry as BetterBriefs launched ...

Pieter-Paul von Weiler1 min read

The Marketoonist on what bad briefs look like

Based on the findings of our BetterBriefs Project, Tom Fishburne a.k.a. The Marketoonist ...