From BetterBriefs founders Pieter-Paul von Weiler and Matt Davies; a curated library on briefs, brief writing and idea evaluation—how to get to best practice. Listen to podcasts, read published articles, and explore perspectives. Subscribe to our newsletter below to receive updates.
Most marketing briefs fail at the first step because of unclear objectives. Without them, campaigns lose focus, ideas miss the mark and results go unmeasured.
In 2022, at IPA’s Business Growth Conference, we launched a new best-practice guide titled 'The best way for a client to brief an agency'. Co-authored by Mark Ritson and published in partnership with...
