Library

An infrequent newsletter often packed with useful tips, tools and insight to help get to better briefs and ideas.

Why most ads fail to get noticed (and how to fix it)

The fact that you’re about to ignore this proves the very point of this article.It doesn’t matter what this says – if you don’t read it, the content doesn’t matter. The same goes for your next ad....

Great to see other research out there validating the issues around the lack of training.

Founders Pieter-Paul von Weiler and Matt Davies joined Sleeping Barber hosts Marc Binkley and Vassilis Douros to discuss the critical role of creative briefs in marketing.

In a webinar we did for the WFA we unpacked what's stopping great ideas from flourishing.

Marketing Strategies From Top CMOs: Five Marketing Strategies From Matt Davies and Pieter-Paul von Weiler Of BetterBriefs

‘Suboptimal process’: only 1/3 of agencies receive constructive feedback

As the BetterIdeas Project revealed, only 30% of creative agencies receive clear and constructive feedback from their clients. Whilst it's sometimes difficult to align teams and stakeholders, those...

New IPA president Karen Martin delivers rousing call to creative action

Our friends at the UK's Institute of Practitioners in Advertising (IPA) have a new President, Karen Martin. She put forward a passionate plea about the importance of creativity and claimed that the...

Poor evaluation practices hold great ideas back.

The fastest way to kill an idea

The fastest way to kill an idea is to add another one.

Strong ideas aren’t rejected outright.

They’re killed by a thousand cuts.

Watered down, overcomplicated, and revised to death.

Our friend Tom...

How to set objectives in briefs for better marketing results

Most marketing briefs fail at the first step because of unclear objectives. Without them, campaigns lose focus, ideas miss the mark and results go unmeasured.

With one-third of marketing budgets wasted due to poor briefing, a recent survey reveals new insight on how the UK performs against our global contemporaries.

What we can do ensure better business...

The horror of marketers’ strategic bankruptcy is about to be laid bare

As the Better Briefs Project will reveal this week, 90% of marketers fail to brief agencies effectively, and their failures begin with a total lack of strategy.