BetterBriefing - the what why of better marketing briefs

Why poor briefing is a waste of time, energy and resource: IPA Business Growth Conference 2022

With one-third of marketing budgets wasted due to poor briefing, a recent survey reveals new insight on how the UK performs against our global contemporaries.

The horror of marketers’ strategic bankruptcy is about to be laid bare

As the Better Briefs Project will reveal this week, 90% of marketers fail to brief agencies effectively, and their failures begin with a total lack of strategy.

The $200bn black hole

The $200bn black hole: Marketers wasting a third of budgets by giving agencies crap briefs with non-existent strategy; here’s the proof and how to fix it

Marketoonist on types of creative briefs

Veteran agency planners Matt Davies and Pieter-Paul von Weiler released a study this week on the state of the marketing brief as part of theirBetter Briefs Project. It was the first global and...