Founders Pieter-Paul von Weiler and Matt Davies joined Sleeping Barber hosts Marc Binkley and Vassilis Douros to discuss the critical role of creative briefs in marketing.
Expect candid opinions, real-world challenges and a few strong opinions in this Sleeping Barber podcast.
We discussed how many briefs fail due to vague objectives, lack of strategic clarity, and fear-driven decision-making and that poor briefs often lead to ineffective campaigns and wasted resources.
We also touched on the potential of AI in streamlining marketing processes, while cautioning against over-reliance on technology at the expense of human insight.
Listen to the podcast here.