Matt Davies is co-founder of BetterBriefs, an advisory and training business that helps marketers write tighter briefs and realise more impactful ideas. He co-authored the largest global study into marketing briefs, the BetterBriefs Project, and led follow-on research into how ideas are evaluated, the BetterIdeas Project, launched with the World Federation of Advertisers (WFA) and the Institute of Practitioners in Advertising (IPA). Matt is also co-author of [The Best Way for a Client to Brief an Agency, created with Mark Ritson in partnership with the IPA, a practical guide that improves briefing quality and effectiveness. A highly awarded former agency strategist (BBDO, HAVAS, AJF Partnership), his work has been recognised with multiple Effie Awards.
Blog Post by Matt Davies
Matt Davies5 min read
Why Brief Confusion Is Costing You Better Work
When clients and agencies argue about whether work is "on brief," they're often talking ...
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Matt Davies4 min read
Why writing briefs doesn’t get easier with experience
It’s an odd paradox: the longer you work in the industry, the harder writing a good brief ...
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Matt Davies2 min read
Gains, losses, watchouts from AI
Mi3 interviewed us for an article on whether AI can, and should, replace humans ...
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Matt Davies1 min read
Inspiring Futures Podcast
Edward Cotton is a seasoned strategist working in New York and runs an excellent podcast ...
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Matt Davies23 min read
Sleeping Barber podcast
Founders Pieter-Paul von Weiler and Matt Davies joined Sleeping Barber hosts Marc Binkley ...
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Matt Davies1 min read
‘Suboptimal process’: only 1/3 of agencies receive constructive feedback
As the BetterIdeas Project revealed, only 30% of creative agencies receive clear and ...
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Matt Davies1 min read
New IPA president Karen Martin delivers rousing call to creative action
Our friends at the UK's Institute of Practitioners in Advertising (IPA) have a new ...
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Matt Davies1 min read
The fastest way to kill an idea
The fastest way to kill an idea is to add another one. Strong ideas aren’t rejected ...
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Matt Davies1 min read
Mark Ritson on strategy in briefs
Getting the strategy right before writing a brief is essential. And as Mark Ritson ...
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Matt Davies1 min read
Marketing's $200bn black hole
October 2021 was a watershed moment for the marketing industry as BetterBriefs launched ...
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