Library

From BetterBriefs founders Pieter-Paul von Weiler and Matt Davies; a curated library on briefs, brief writing and idea evaluation—how to get to best practice. Listen to podcasts, read published articles, and explore perspectives. Subscribe to our newsletter below to receive updates.

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Inspiring Futures Podcast

Edward Cotton is a seasoned strategist working in New York and runs an excellent podcast called 'Inspiring Futures'. For our second appearance on the show - listen to the first one here - we wanted...

Founders Pieter-Paul von Weiler and Matt Davies joined Sleeping Barber hosts Marc Binkley and Vassilis Douros to discuss the critical role of creative briefs in marketing.

In a webinar we did for the WFA we unpacked what's stopping great ideas from flourishing.

‘Suboptimal process’: only 1/3 of agencies receive constructive feedback

As the BetterIdeas Project revealed, only 30% of creative agencies receive clear and constructive feedback from their clients. Whilst it's sometimes difficult to align teams and stakeholders, those...

New IPA president Karen Martin delivers rousing call to creative action

Our friends at the UK's Institute of Practitioners in Advertising (IPA) have a new President, Karen Martin. She put forward a passionate plea about the importance of creativity and claimed that the...

Mark Ritson on strategy in briefs

Getting the strategy right before writing a brief is essential. And as Mark Ritson outlines many marketers struggle with this. The data from the BetterBriefs Project research was a key catalyst in...